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Overnight Roofing Gurus are mostly just slick talkers

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Ah, the age of the internet, AI and automate EVERYTHING and lets 10x, 50x, 100x your or scale as they call it – where everyone and their dog can become an overnight sensation. And in the vast world of roofing, this phenomenon is no different. Enter the self-proclaimed sales gurus, roofing experts, and chatbot AI specialists. These are the folks who, after watching a couple of YouTube videos, suddenly feel qualified to teach the rest of us how to install a roof, what to do in unique situations, or how to combat unruly adjusters or homeowners. How to sell the most of any one given thing... When these self-proclaimed roofing gurus or coaches face a pointed question about the industry, an application, a roofing feature, or product knowledge, they often dodge the issue, steering the conversation elsewhere. This tactic seems designed to deflect attention and prevent their lack of genuine expertise from being unmasked. Now, I've been in the roofing industry for over 30 years. I've sol...
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